How RedAwning & HomeAway Software Help Customers Drive More Bookings

Goal: Expand Distribution to Increase Bookings

With seasonality dips, inventory changes, and growing competition, keeping your calendars full can be more challenging than ever before. One HomeAway Software customer, Sunset Properties based out of Gulf Shores, Alabama, found that the changing vacation rental environment paired with increased inventory required them to expand their distribution network to meet their booking goals.

Solution: Leverage the Escapia-RedAwning Partnership

HomeAway Software offers one of the biggest distribution networks available and provides a direct connection to 50+ distribution channels. Our distribution partners include leading platforms such as RedAwning, who enable additional integrations to sites like Airbnb and booking.com.

Sunset Properties has been a HomeAway Software client on the Escapia platform for seven years. Four years ago, they added RedAwning to their suite of tools to increase their distribution network.

Challenge: Update Reservation Calendars Automatically

One of the biggest challenges that Sunset Properties faced prior to implementing Escapia was keeping up with their reservation calendar across multiple sites. Now, when bookings are made across a HomeAway distribution channel or one of RedAwning’s distribution sites, the reservation details flow seamlessly to Escapia, automatically updating the reservation calendar.

V12.NET and Escapia enable distribution control at the unit-level and RedAwning receives real-time property information, rates, and availability. When bookings on distribution sites occur, availability is updated in the software, and the traveler receives a confirmation.

Result: More Bookings for Sunset Properties

Sunset Properties has found that they receive the majority of their bookings through platforms like VRBO or via direct bookings, but distributing through RedAwning helps fill calendar gaps and increases exposure with additional audiences.

Karen Bobe, Owner of Sunset Properties, said, “The combination of RedAwning and HomeAway Software makes it super easy to meet our distribution goals because they have their fingers on the pulse of where guests are looking and searching. All we have to do is go into Escapia and select where we want to distribute our listings.”

Learn More

For more information on RedAwning’s services, please visit https://www.redawninggroup.com/. RedAwning provides a distribution network as well as reservation services and a host of marketing services. If you’d like to discuss how you can integrate RedAwning into your HomeAway Software platform, please contact us today.

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