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Vacation Rentals Weather Recession Reasonably Well; Start 2010 After a Quarter of Strong Results

Escapia releases National 2009 Vacation Rental Industry Report providing most comprehensive look at the current state of the vacation rental business.

SEATTLE – January 19, 2009 - Escapia, Inc. (www.escapia.com) today announced the immediate release of the National 2009 Vacation Rental Industry Report.  This complimentary report analyzes data from over $300 million of bookings at tens of thousands of vacation rental homes in 2009, providing unprecedented insights into national industry trends.

While 2009 was a tough year for vacation rental managers, Escapia’s latest report shows that the actual results were not as dismal as many perceived.  Early year booking declines of over 25% largely reversed direction by mid-year, with fourth quarter bookings rebounding by 17% compared to a year earlier.  The industry also saw notable improvement in key metrics including the average booking size, lead times and length of stay during the fourth quarter of 2009.  Topics addressed in the report include:

  • How travelers responded to the ‘Great Recession’
  • Year-to-Year Booking Dollars by Quarter
  • Booking Dollars by Month
  • Booking Dollars by Region
  • Average Length of Stay and Lead Times
  • Average Booking Size by Quarter
  • Bookings by Day of the Week
  • Bookings by Month: When they happened and when they were made

The National 2009 Vacation Rental Industry report offers the most thorough analysis of 2009 vacation rental data to date. “We are thrilled to release our annual report for the industry,” said Bill Furlong, CEO of Escapia. “This report is by far the most comprehensive analysis on the state of the vacation rental business.  We hope that giving vacation rental managers this type of information will help them learn from 2009 and make themselves stronger for 2010.”  The full report is available for free download at Escapia’s web site at www.escapia.com/market_trends.html.  2009 Vacation Rental Reports by Region for select regions are also available upon request by contacting research@escapia.com.

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About HomeAway, Inc.

HomeAway, Inc., based in Austin, Texas, is the worldwide leader in online vacation rentals, with sites representing more than 625,000 paid vacation rental home listings throughout more than 145 countries. HomeAway offers an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. The HomeAway portfolio includes the leading vacation rental websites HomeAway.com, VRBO.com and VacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es in Spain; AlugueTemporada.com.br in Brazil; and HomeAway.com.au in Australia.

In addition, HomeAway operates BedandBreakfast.com, the most comprehensive global site for finding bed-and-breakfast properties, providing travelers with another source for unique lodging alternatives to chain hotels. For more information about HomeAway, please visit www.HomeAway.com.

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Media contact:
Adam Annen, Public Relations Manager, HomeAway, Inc.
Office- 512-505-1548 | aannen@homeaway.com